I'm Karolina Król, a brand designer passionate about supporting artisans and artists. Before working exclusively in the design world, I studied business, psychology, and design. I spent over 10 years marketing products in large consumer goods companies, learning the intricacies between design and a target audience, and how essential they are in building and growing a business. Then, in 2019, I opened my brand design studio Karolina Król Studio, where I use my business and design experience to support brands focused on quality and sustainability. Gaining this experience allowed me to realise that I could combine my fascination for business strategies, marketing and design with another life-long passion—art.

As a passionate admirer of art and creative minds, I work with artisans and artists, supporting them in taking the next step in their professional career. Because being a professional artist rarely means just making art. It means creating your own ecosystem, where creating art meets finding your perfect audience, presenting your work beautifully, expressing your vision, and finding a way to make an income. If you were to do it on your own, you would need to become a strategist, a designer, a photographer, a writer, a marketer, and an admin assistant—all taking you away from what’s at the heart of what you’re here to do. Your art.

I believe that an authentic, intentional approach focused on your creative vision is what will make your audience connect with you. By showing your vision through a mindfully crafted brand identity and a beautiful, functional, user-friendly website, you’ll not only reflect who you are, but you’ll also use your aesthetics to evoke emotions and resonate with your audience. When we work together, I will use design to help you build a visual presence that feels like part of your practice, and that helps you take the next steps into building a fulfilling art career.