BEFORE THE PROJECT BEGINS
After our preliminary consultation, you will fill out a questionnaire that I created based on my 15+ years of experience working in business and design. It includes a specific set of questions about your art, your vision, your values and more that will form a base for building a strong strategy and a cohesive visual style for your artistic brand identity. I will also ask you to provide the website text copy as well as your product and lifestyle photography that should be used.

BEFORE THE PROJECT BEGINS
Once you’ve put your ideas in writing, we’ll arrange a 1-2 hour Zoom call where we'll discuss all of your plans, ideas, and what you want to achieve. We’ll talk about your brand identity vision and your values, as well as your ideal audience and inspirations in more detail. We’ll also discuss the first ideas that might help your brand identity reflect your creative vision and connect with your target audience.

WEEK 1
After our discovery session, you’ll receive an in-depth presentation outlining your brand strategy in detail, describing how you can connect with your audience, stand out in your artistic field, and more. The presentation will also include a visual representation of the creative direction for your brand identity design in the form of a mood board that you’ll be able to use as an inspiration for the creation of any future brand identity assets.

WEEK 2
You will receive a presentation of 2 design concepts of your brand identity and homepage that will match all the strategic points we agreed on in the previous stage of the project. Each concept will include a description of the creative direction matching your artistic goals, and the most essential brand identity elements, i.e. primary logo, secondary logo, cohesive font system, and colour palette.

WEEK 3 & 4
Once you’ve reviewed the brand identity concepts, you’ll have a chance to share your feedback. We’ll discuss the best ways that your brand identity can connect with your audience and will choose the one concept that will give you the best chance to do that. Then, over 2 weeks, I’ll use the chosen design concept to start building your Shopify website.

WEEK 5 & 6
Once you’ve reviewed the website design concept, once again you’ll have a chance to share your feedback. You will share your thoughts and ideas, and over 2 rounds of refinements I’ll implement any modifications that you might require.

AFTER THE PROJECT ENDS
After finalising the refinements, I will transfer the full ownership of your new website to you, and you will receive print and web files of your logos and other brand elements with full copyright ownership. You will also receive a Shopify admin guidebook, helping you to take the first steps in your Shopify admin, as well as an in-depth presentation of the creative direction guidelines for your brand identity that you can use as a guide for the next steps in building a strong foundation for your artistic journey. Then it's time to celebrate!